Zoe Msutwana is a fashion editor and a fashion icon. She is a social media influencer with a large following. Zoe is the founder, editor and CEO for Guide to Celebrity. Celebrity guide is a company that works with branding and building Celebrity names, Public Relations and campaigns. In 2018 Zoe showed appreciation to Keeping up with the Kardashians, an American reality show about the Kardashian family. Kim Kardashian herself responded to this tweet by saying, ” Thank you! We love you.”
Zoe has framed this interaction, meaning like she took a picture and put it in a frame. This got some reaction after Musa Khawula, a blogger, posted this on his social media page, which didn’t sit well with Zoe. Musa’s followers were rapid to brand Zoe as a groupie to Kim.
Zoe responded to Musa by telling him that she respects him, but Zoe noted how dangerous his followers are. She feels like she is being exposed to cyberbullying.
Her followers show support for her as she is receiving all kinds of negative responses.
Some tweets feel that getting a response from a superstar like Kim Kardashian is a great thing to happen. Some think that she is behaving like a groupie.
As Zoe is a builder of brands, it’s not odd that she finds this tweet necessary. It’s one way to build her brand as well.
The whole thing has gone sour, and she has now gone to block all those who have spoken I’ll of her decision to frame her Idols response to her. Kim Kardashian is a crowd puller, and Zoe works as PR; this is good PR for her company.
How many people could say that they have received responses from their idols? I mean, Kim Kardashian has millions of followers worldwide, and not even half of them can claim to have received a response from her.
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