DJ Zinhle is one woman who knows how to secure the bag. She shared that she partnered with Uber Eats’s food delivery app. Going forward, her Era by DJ Zinhle stock will be available on the app. Many might wonder why she chose to use a food delivery app 2 distribute her stock, and it’s pretty simple.
Uber Eats is one of South Africa’s most accessible food delivery apps, and many businesses distribute their products using the app. It is no longer exclusive to just food and the app is fast becoming more convenient than currier services.
Zinhle is making her brand more accessible to people. She will increase revenue and grow her customer base. For instance, if a person lives far from a shop and wants an Era watch, they can get an alternative brand. If Era is accessible from a cellphone app, they won’t consider buying an alternative brand.
Zinhle has invested a lot in her Era brand. She started the brand many years ago, and when it began, it looked like one of those celebrity projects that would die out after a few years. She proved it not to be true by focusing on the brand and reinvesting her money into it. When Zinhle is busy with her brand, she focuses more on her entrepreneurial side than the musical side.
Her fans do complain from time to time that she isn’t releasing as much music as they would like her to. But as a businesswoman by day, she can only afford to play her sets in clubs sometimes. Zinhle is all about prioritising and growing her brand. The more significant Era grows, the more prominent she is as an entrepreneur.
We can not forget when she announced that she currently has seven income streams. Not only is she doing well in the business she started on her own, but she is managing the CEO position of House of Boulevard spirits. Since day one, she has been slaying that role, promoting the brand like it’s her baby. Everyone who knows the DJ knows she carries a bottle, and you won’t see her drinking anything else.
Another fun fact about the Era is that they made other items this year. Initially, the brand was a watch and jewellery brand, but they ventured into making beanies, handbags and bucket hats.
Zinhle’s hair business
Zinhle is constantly reinventing herself. She also ventured into the hair business. She now sells premium virgin hair that is in different inches and colours. Some of her favourite brand ambassadors, Moozlie and the singer Thabsie, have often been seen wearing the wigs.
On her reality show DJ Zinhle The Unexpected, she revealed that she and her partner Murda Bongz are no longer girlfriend and boyfriend but husband and wife. The two tied the knot in a secret ceremony, which was only revealed on the reality show. Everything the DJ touches turns to gold; the fact that her reality show is making a comeback on Showmax says a lot about the number of people that want to see into her life.
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