The Economic Freedom Fighters has issues TRESemme with a 24 hour notice to explain itself with regards to an inappropriate advert they placed with Clicks stores failure of which they will face robust action.
Part of EFF’s notice read:
EXTREMELY URGENT AND IMPORTANT NOTICE
1. We were disgusted to learn of a recent racist hair advert which was released and later withdrawn on va.us CLICKS platforms.
2. The advert compared hair of black people and that of white people. suggesting that white people’s hair is
3. This advert caused much public anger. and public members have act. according,.
4. Having confront. CLICKS on the commissioning of the advert. they advised us that the racist advert was commissioned by your entity TRESemme.5. In the interest of accountability we are giving TRESemme 24 hours to explain itself on this racist advert 6. Should we not receive a response within 24 hours. we will take the most robust action against TRESemme without further action.
Yours faithfully, Secretary General Marshall Dlamini.