DStv offers customers access to online learning thus free access to 600 courses offered by online learning platform Udemy until the end of July.
MultiChoice revealed that the courses will be accessed through the Dstv App.
DStv Premium customers, who have been leaving the platform in worrying numbers in recent years, will also receive a $5 (about R91) voucher to use on any of Udemy’s paid courses valid for a month. This translates into an almost 40% discount on the cost of most courses, said MultiChoice.
If all 8.2-million customers recorded in the first half of the 2020 financial year were to take up the offer, that would amount to a subsidy of $41m (about R748m).
In addition, DStv Access customers will be able to view content from the 21 additional channels for the next month, while all new Compact Plus and Compact customers will now “pay for a month and get a month free” at R49 per month until the end of June.
The COVID-19 crisis has hugely affected DStv since it halted all sporting activities which is the main cash cow of the Pay TV. A series of extended lockdowns worldwide affected content producers hence DStv suffered a social media onslaught due to showing repeated content. #DStvmustfall become the order of the day and its monthly subscribers decreased significantly.
Despite a lost in revenue, the MultiChoice group pledged R80million towards cast salaries and to cushion content creators in a bid to keep them afloat during lockdown.
Mark Rayner, CEO of MultiChoice SA, said in a statement: “As the nationwide lockdown continues, MultiChoice continues to provide an uninterrupted video entertainment subscription service with the best available content. We’re always looking for new and creative ways to add value for our customers — most recently during the current Covid-19 period.”
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DStv offers free online learning service, gives access to 600 courses.
Source: Savannanews.com