“Black fathers don’t stick around,” another Clicks advert causes havoc
Clicks retail Pharmacy chain has been caught in a racism storm after publishing racist promotional images on their website. The images depict African natural hair as dry and damaged.
In two images on the company‘s website, one shows a black woman’s hair labeled as frizzy and dull hair. Another picture of a white woman compared is labeled ‘normal’ hair.
The company issued a Tweet apology after social media outrage over racist adverts, an action deemed inadequate for the damage done.
We would like to issue an unequivocal apology. We have removed the images which go against everything we believe in. We do not condone racism and we are strong advocates of natural hair. We are deeply sorry and will put in place stricter measures on our website.
It seems Clicks stores have always had racist tendencies in their adverts, another racist advert resurfaces. While promoting their Baby Club meet up, the company portrays black fathers as “absent fathers” angering the black South African community.
South Africans react to another Clicks racist advert
Yhoo @Clicks_SA this is bad, you trying to say black fathers doesn’t stick around 🤔, #clicksmustfall
— Pacman_Jiv (@Tswiti_Jiv) September 6, 2020
@tumi_stones financial figures will show @Clicks_SA d significance of us (the so-called broken hair people) role in their financial statement, if they think #EFF attack will just pass, let them see d impact of 200 fewer customers per store daily.
Clicks never cared. Not once
South Africans lead by the EFF demanded that Clicks offers an 80% discount off hair and beauty products to the black community and publicly discipline those responsible for the advert. The calls by the provoked black community were met with equal arrogance as Clicks ignored the demands.
The Economic Freedom Fighters lead by Julius Malema called for the closure of 880 Clicks stores across South Africa from 7 September till Friday 11 September. The party warned Click stores workers to stay home and clients to find alternative stores for their safety.
The command is very clear, tomorrow and for the rest of the week, I will report @Clicks_SA Mall of the North in Polokwane at 9am with my ”DRY & DAMAGED HAIR.” #EFFMustRise pic.twitter.com/Or3519j8MO
— Julius Sello Malema (@Julius_S_Malema) September 6, 2020
Video: White South Africans accused of racism by whites in Europe