Mofaya is a popular energy drink brand that was founded by Sibusiso “DJ Sbu” Leope and Siphiwe Likhuleni Shongwe in 2013. The brand is the first proudly black-owned energy drink in South Africa. DJ Sbu, who is also a well-known radio personality and musician, took to his social media to share an image of how Mofaya started in 2014. He captioned the image with “2014 how it all started” and expressed his pride in creating the brand.
The Growth
Since its launch, Mofaya has grown rapidly and expanded its distribution across the country. The brand has also received several awards and recognition for its quality and innovation. Recently, DJ Sbu announced that he inked a deal with Shoprite Checkers, one of the largest supermarket chains in South Africa. This means that Mofaya will be available in more than 1,000 stores nationwide.
The Controversy
Despite the success of Mofaya, DJ Sbu has faced some criticism and controversy over the ownership of the brand. Some social media users have questioned whether DJ Sbu is the actual owner of Mofaya or just a brand ambassador. DJ Sbu has responded to these claims by saying that he does not care about the labels and that Mofaya belongs to everyone. He said: “I’d like to confirm and say you are correct. It definitely isn’t mine because Mofaya is yours. I’m OK and you can just call me a brand ambassador, you can call me a hustler, you can call me an entrepreneur. Ultimately, language is man-made. I’m just proud of the team at Mofaya”.
The Future
DJ Sbu is not only a successful entrepreneur but also an entertainer and a podcaster. His podcast The Hustler’s Corner Global, which focuses on personal development, joined forces with P Diddy’s Revolt TV. DJ Sbu also plans to release a book and an album this year, where he will reveal more about his journey and his perspective on various issues.
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He said: “I will be revealing a lot of things people didn’t know about me. I will be speaking out. I have always kept quiet about a lot of things and a lot of narratives that have been out there about me. I will be revealing more of the journey I have been going through. People have been seeing me hugging trees, walking barefoot, and want to understand more about it. People have been hearing rumours of me being broke, and want to hear my perspective. The book will explain.”
Mofaya is more than just an energy drink. It is a symbol of black excellence, empowerment, and resilience. DJ Sbu is an inspiration for many aspiring entrepreneurs and hustlers who want to make their dreams come true.